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Abstract

This study focuses on the emergence of FinTech has revolutionized the banking industry, posing significant challenges to traditional banking models. The study examines how respondents to use fintech services and analysis examines the impact of FinTech on traditional banking, exploring both the benefits and drawbacks using a sample of 120 respondents. We identify key areas of disruption, including changes in customer behavior, increased competition, and innovative payment systems. Our findings suggest that FinTech has improved financial inclusion, enhanced customer experiences, and increased efficiency. However, traditional banks face significant challenges in adapting to these changes, including the need for technological upgrades, cultural shifts, and strategic reorientation.

Keywords

Traditional Banking, fintech services

Introduction

The financial services industry has undergone a significant transformation in recent years, driven by the rapid growth of financial technology (fin-tech). Fintech, which refers to the use of technology to improve and automate financial services, has disrupted traditional banking models and forced banks to rethink their strategies. The rise of fintech has led to the emergence of new players in the financial services industry, including digital-only banks, peer-to-peer lenders, and mobile payment providers. These new entrants have leveraged technology to offer faster, cheaper, and more convenient financial services, attracting a growing share of customers away from traditional banks.

1.1 Statement of The Problem

The widespread adoption of mobile banking has led to a shift away from traditional banking services, but also raises concerns about data protection and securities. Despite the benefits of internet banking, customers are increasingly concerned about security risks and technical issues, which can impact customer compliance and feedback. The growing demand for digital banking services has created new challenges for banks in terms of infrastructure costs and regulatory compliance, which can impact the overall customer experience.

1.3 Hypothesis of The Study

The adoption of Fintech services will lead to a significant decrease in the usage of traditional banking services. The rise of Fintech will lead to increased competition in the banking industry, resulting in better services and lower fees for customers. The adoption of Fintech services will lead to an increase in the risk of cybersecurity breaches and data theft in the banking industry.

1.4 Scope of The Study

This study investigates the operational changes and challenges faced by traditional banks in response to Fintech, including the need for digital transformation, cultural shifts, and talent acquisition. It examines the impact of Fintech on traditional banking operations, including changes in customer service, risk management, and compliance.

OBJECTIVE OF THE STUDY

  1. Identify the benefits and challenges of fintech. 
  2. To analyse the effect of fintech on customer complaints and feedback in traditional banking
  3. To analyse the data protection and security.

RESEARCH METHODOLOGY

The research anticipates uncovering significant insights into the ways Fintech is impacting traditional banking. Potential findings may include shifts in customer preferences, changes in revenue streams, and the effectiveness of digital strategies in retaining market share. 

1.7 Sample Design

Randomly select 120 traditional bank customers, aged 18-55 above, with 75% using finTech services. stratify by age, income, and banking frequency to ensure representative sample. Use online surveys and interview to collect data on finTech adoption and banking habits

1.8 Sampling Methods

Random Sampling in Fintech-Banking Research: Selecting a representative subset of bank customers or fintech users randomly, ensuring unbiased data. This method helps analyze the impact of fintech on traditional banking.

1.9 Statistical Tools Used

  • Percentage analysis
  • Chi-square

1.10 Data Collection

A questionnaire will be used to gather information from 120 participants. To analyze FinTech's impact on traditional banking through surveys, interviews, and customer satisfaction, and loyalty, to inform strategic decisions and innovation.

LIMITATIONS OF THE STUDY

  1. The study may focus on a specific area, limiting its generalizability to other contexts, and time period, which may not capture the full impact of fintech on traditional banking.
  2. The details given by the respondents are considered as true and the study results of based on this assumption.
  3. The study may rely on secondary data or limited primary data, which may not provide a comprehensive understanding of the impact of fintech.

REVIEW OF LITERATURE:

Ozdemir, Z., & Tarman, B. (2021) - Ozdemir and Tarman explore how fintech is reshaping financial services, discussing emerging business models, digital banking trends, and customer behaviors. They focus on the challenges faced by both fintech startups and legacy financial institutions in responding to digital transformation and the growing demand for tech-driven solutions.

Sullivan, R. (2020) - Sullivan’s study examines blockchain technology as a disruptive force within the fintech landscape. The author explores how blockchain enables decentralized financial services and eliminates traditional intermediaries, discussing its potential to enhance transparency, reduce costs, and streamline financial processes in areas like payments and contracts.

Luo, X., & Ba, S. (2020) - Luo and Ba investigate how fintech is improving financial accessibility, particularly for low-income and underserved populations. Their work highlights fintech platforms offering microloans, mobile payments, and insurance as essential tools for financial inclusion, especially in emerging markets where traditional financial infrastructure is lacking.

Frost, J., & Palomba, L. (2020) - Frost and Palomba analyze the impact of fintech in emerging markets, examining both the opportunities and challenges fintech presents. They discuss how fintech helps overcome barriers in access to finance, particularly in regions with limited banking infrastructure, while also exploring regulatory and economic challenges faced by startups.

    1. Research Gap

Despite the growing importance of Fintech, there is a lack of comprehensive studies examining its impact on traditional banking business models, customer behavior, and regulatory frameworks. Existing research focuses on specific aspects, such as mobile payments or blockchain, but a holistic understanding of Fintech's effects on traditional banking is still missing, creating a significant research gap.                                                              

ANALYSIS

3.1percentage Analysis

Table. The Usage of Fintech Services of The Respondents

S.No

Status of Usage

No.Of Respondents

Percentage

1

Daily user

36

30%

2

Weekly user

41

35%

3

Monthly user

37

30%

4

Yearly user

6

5%

 

Total

120

100%

Source: Primary data

Interpretation

From the above table reveals that 30% of the respondents are using as a daily user, 35% of the respondents are weekly user, 30% of the respondents are monthly user,5% of respondents are yearly user.

Hence majority (35%) of respondents are using as a monthly user.

3.2 Chi-Square

Table No. Over All Satisfaction with Fintech And Traditional Banking of The Respondents

 

Cases

Valid

Missing

Total

N

Percent

N

Percent

N

Percent

fintech services * traditional services

120

100.0%

0

0.0%

120

100.0%

Crosstab

fintech services * traditional services Crosstabulation

 

traditional services

Total

very satisfied

somewhat satisfied

neutral

Somewhat satisfied

dissatisfied

fintech services

very satisfied

Count

24

0

0

0

0

24

Expected Count

4.8

4.8

4.8

4.8

4.8

24.0

somewhat satisfied

Count

0

24

0

0

0

24

Expected Count

4.8

4.8

4.8

4.8

4.8

24.0

neutral

Count

0

0

24

0

0

24

Expected Count

4.8

4.8

4.8

4.8

4.8

24.0

somewhat satisfied

Count

0

0

0

24

0

24

Expected Count

4.8

4.8

4.8

4.8

4.8

24.0

dissatisfied

Count

0

0

0

0

24

24

Expected Count

4.8

4.8

Reference

  1. Steve Wozniak (2020) - Co-founder of Apple, analyzing internet banking's impact on traditional banking's customer experience.
  2. Elon Musk (2022) - CEO of SpaceX and Tesla, discussing internet banking's role in financial innovation and disruption.
  3. Richard Branson (2020) - Founder of Virgin Group, highlighting internet banking's potential for financial inclusion and accessibility.
  4. Bill Gates (2019) - Co-founder of Microsoft, examining internet banking's impact on traditional banking's operational efficiency.
  5. Mark Zuckerberg (2022) - CEO of Meta, discussing internet banking's role in digital payments and financial services

Photo
Dr. R. Chandhrasekaran
Corresponding author

Dr. NGP arts and science college

Photo
Mathumitha S.
Co-author

Dr. NGP arts and science college

Dr. R. Chandhrasekaran*, Mathumitha S., Analyze the Impact of Fintech on Traditional Banking, Int. J. Sci. R. Tech., 2025, 2 (3), 505-509. https://doi.org/10.5281/zenodo.15090177

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